Case Study 3: Eat Fresh Food (Hiring Assignment) #4

I received a mail saying I have been shortlisted for the internship and in order to become a member of their team, I had to do one task. And for such tasks, I suppose we(the newbies) must be paid for.

Why?

The reason being we invest our time and value and we are not even told why are we being rejected or where do we actually lag most of the time which is ethically wrong. This payment can also boost some confidence and help us work harder for next time.

Anyway, this task is supposed to be done in just 3 days. Right, 3 days. Mail came in on 11th May at 9:41 am, and I was asked to submit it by 14th May at 9:00 am IST.

So, first off, let me show you what information I had, in order to design something from scratch in less time. This article is all about my research work and how I designed the screens for this application which I named: EAT FRESH FOOD.

The mail included a PDF that had some information which I will showcase right below, have a look. This will help you understand what all information must be there for a designer at the beginning of any project.

Design Brief

Tier 2 city means having 50,000 to 99,999 population, for example, Agra, Lucknow, Jaipur, Chandigarh, Nagpur, etc.

Functionalities

Keeping in mind, these cases, I had to design all the screens and make the user flow accordingly. I love doing research and on top of it, I love challenges. But this kind of challenge was pretty different and difficult at the same time. Not only I had to think of the Information Architecture of the application but also had to make the interfaces of the same.

Design Process

The only good thing about this task was that everything was pretty organized from their side which did not make me feel that any more information is required.

Now, I was all set and after giving a good read about the process, the grind started. In the first step as a creative, you take out your pen and paper and start making assumptions and a rough flow of the whole application. Here is how I thought of the problem first.

I took three cases for the users we can encounter in order to understand their behavior towards the application(see point 2), and then all the User requirements for this application(see point 3).

The first impression of the application idea

Forgive me for my bad drawing skills, I am still learning. It would have rocked if I would have made it on illustrator.

Information architecture for a user/customer

Getting a basic knowledge of where we are going to be in the next 3 days, is always a must for a designer as it helps in improvisations in this process. Now remembering functionalities, I quickly started making the first sign-in/up screen which really is very important. “This screen can either make it or break it. If the user feels there is a lot of info that needs to be filled, there are chances when he/she can leave the app and can uninstall at the same moment. But if there is some influencing text included and a promise made with the user, it increases the chances of the user to fill the required spaces.”

The first three images are just for showing how I research and study, the important image is the last one which includes how I designed the Sign-in/up screens.

Research on Sign-in/up
Low fidelity designs as I had to make all the screens in 3 days. :)

Now the next big thing for me was to put work on the user set, who will be using this application. Especially the staff of that restaurant for keeping a check on their products, reviews, and also analytics on how well a dish is being sold in that area. The three main targeted audiences apart from the main customer were:

I. Head chef: Who can see the — Order list, feedbacks, and also dine-in requests. Here is how I did my research on the card views followed by the main design screen. Those three features were arranged on the bottom nav.

User interface design for the CHEF of that restaurant
Home + Feedbacks
Feedbacks + Dine-In

II. Individual Restaurant Manager: Who can see the — Complaints, Analysis, and the stock that is left.

Design

III. Regional Manager: Who can see the — Stores, Analytics, and the stock as well. This design could not be executed due to less time. But I can definitely show what I researched.

Regional Manager UI

And now, the last and the most important User, the Customer.

The main points were: Budget, Showcasing food items, and Reservation.

Customer User Interface

A simple and sleek interface which gives them the freedom to choose the budget for ordering online, and shows them live amount just like how mostly food ordering applications are focusing.

Also, on doing a reservation, the customer can choose if he wants a reservation for a vegetarian or a non-vegetarian diet.

With this, I would like to thank all of you for being so patient and reading this whole case-study. This was an amazing experience for me to tackle this assignment with all my ability to think with all the time I had. I hope to have inspired newbies with the dedication I always have for doing these tasks.

PEACE.

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