Case Study 5: EMAAR DIGIHOMES REDESIGN #6
The Emaar group focuses on designing the latest facilities/luxurious flats for new aged couples. They offer luxury clubhouses and give amenities that not every society or group can offer. This makes them different from others.
Directly starting with the redesign, let’s get started. There will be 2 sections/tags that I will be using all along, OLD for old designs and NEW for my redesigns.
Problems with the old landing page design:
TOP NAV: This section is supposed to be clear and must have all the important sections which a user can go and would want to go. But, here the navbar had many options and that too very far away. This creates problems in users to rotate their eyes from one corner to another causing a bad UX.
TOO MUCH CONTENT: This landing page had posters containing a lot of information that is just too much for users to see.
OLD- The next section contains an overview of society. Some persuasive content for people who loves to read and shows some major points to keep in mind if we are planning to buy a house. You can see this section UI below:
OLD- It includes a section showing the space of 2 and 3 bedrooms, and to know the price, it will ask for some personal information so that they could contact them afterward.
OLD- In UX terms, if the user would not be able to know the budget while looking for the details of these flats, they would not give their info unless they are sure. As they are scared of all the spam calls. The dialog box could add some content to gain some trust of those users and would help influence them to give their details.
NEW- My redesign included the brand name, also some assuring text that would gain the trust of the people who are coming to view the plans and also might be interested in buying the flats. “WE ARE EMAAR” shows class.
OLD- The next section includes the floor and master plans of the flats they are offering. According to me, this is not necessary unless it is being asked by the users.
NEW- I designed to show these floor plans as dialog boxes only if it is being asked for. This helps focus on the dimensions and full explanation to all its users. In the old design, it has a small font size which would easily distract the user from the right information to scroll and see other things.
The old website looks something like this: (**This might take you some time to scroll, it is the actual website.)
The next image is my new Design System:
My Redesign. If you are keen to look only at the design then please go ahead and straightaway checkout my designs without reading the features, but I have to explain for some who are more likely to read features rather than seeing just the designs. So, the main features of my redesign include:
> Small and impactful TOP NAV.
>A headline that clarifies what EMAAR is all about.
>3 options of flats(On hovering some external information)
>Customised plan for oneself
>Specifications/ Amenities/Essentials they offer in 2 forms(Video and plain text)
>Location nearby having all the essential shops, schools, or malls for easy access via MAP.
>Budget friendly offers, show customized plan according to the budget of the users.
>At last, if a user has come all the way down, that must mean he is now interested in buying a flat from EMAAR, which is a good thing. And now, he must be told of what EMAAR actually is, with the help of the content and all the achievements it has made since now.
>The bottom nav is just a small Enquiry field, where the probability of a user filling that forms straight away is higher than those pop-up dull form. And then those top nav buttons at the bottom as well for the user is asked if he would want to reconsider a review of any section he/she might not have understood clearly.
What I removed from the previous design?
Changing the look and feel of the website can turn up the % of sales and inquiry. The only thing I have excluded is the 3D view of how the room would look from inside and also an introduction Youtube video link.
How my design was different?
It included a customized plan section where a user on selecting what is required and what is not can be changed on the spot. Plus he/she can estimate the price then and there feeling as if they are talking directly to the dealer for better rates. This helps in better UX where we can give some interactive features where they are indulged in this kind of process that would help us to get them to talk more about the deal.
The users want value out of the website, they do not wish to see what you are unless they would see what they can get out of you which others are not offering to them. Show them that we actually care for their budget and their basic needs.
Wow, seems like you have read and seen my redesign fully and you have reached the bottom. Thank you for being so patient.
I hope you have liked my redesign and I would love to hear your review. I am up for a chit chat on designing anytime. Have a problem to solve? Let’s do it together, I am up for it.