Social Media Marketing Strategy for Diwali | Home Decor Brand
What is the first thing that comes to our mind when we hear the word “DIWALI”?
LIGHT.
STEP 1: Think of how the brand is connected to light.
Example: I work in a home decor company so my target is more on lanterns and candle holders.
STEP 2: What is your motive for that post?
Example: Sell the product. (by showing lifestyle images, specifications, and details)
What does Diwali signify?
GOOD OVER EVIL.
STEP 1: Is your product/brand trying to help people in any way?
Example: Think about how your product is simplifying people’s lives. Our brand gives people the pleasure of living life in luxurious ways.
STEP 2: How is it achievable?
Example: Content should be the primary option to convince people for choosing you. The next best option is the design which they are going to see first.
STEP 3: Choose how your content will be best understood.
Example: Video or content or design. Work on each and start posting. Run ads. It’s all about hit and trial.
When should we start posting for Diwali?
DEPENDS ON YOUR PRODUCT OR BUSINESS MODEL.
1 week before, if the page is just for information purposes. (Educational purpose)
2 weeks before, if the product has a fixed sale duration. ()
4 weeks before, there are many competitors.
What is your desired output?
- For Sale — If you have a product-based company.
- For Likes — Funny, Relatable
- For Comment — Giveaway or contest
- For Saved — Informational
… TBC
