Changing the UX of Gurukul99.com | Mohit Gopal
Case Study
About Gurukul99
This website aims to show Hindi articles to people. The two verticals this website covered are Religious, & Motivational.
Target Audience (According to the Client):
- Anyone who can read Hindi.
Problem
The target audience was not looked upon closely and many points were missing to fulfil their satisfaction. So, my foremost task was to focus on the target audience.
Target Audience(According to the website’s information):
- Teachers
- Professors
- School Students
- Parents
- Family Groups
Initial Impression of Gurukul99:
- No option to share an article — Bad accessibility
- Shows 2 sections on the Homepage — Boring.
- No image on the HomePage — Less engagement
- The component of showing a story is not catchy.
- No breadcrumbs — for better navigation
OLD USER INTERFACE
OLD COMPONENTS
UX Research:
WHERE DO PEOPLE GO IF THEY WANT TO READ ANYTHING IN HINDI?
— NEWSPAPER
Why Newspaper?
- Control over the physical newspaper
- Categorised easily
- Can see the headings and can decide if this is interesting or not.
- Cheap & Easy Available
Q. Which Hindi newspaper is mostly sold in India and what are the reasons behind it?
In India, the most-read newspaper is in the Hindi language — Dainik Jagran.
What if we can give that same experience to our targeted audience?
Why Dainik Jagran?
- Majorly for UPSC Aspirants read it for Information
- 37 editions and covers 11 states
- Voice: “Create a newspaper that would reflect the free voice of the people”
- Easily available — Due to good growth and links
- Been there in the market since 1942 — TrustWhy they should switch to Digital News?
- No need to carry a newspaper every time.
- Can be easily shared with friends and family.
- Related posts must be ready for them to read.
- They can save the news/articles.Our articles must be categorized more:
- Festival
- God wise news
- Yugs
- Deities
VALUE
- Good Information in Hindi about gods, religion, and some motivation.
Questions for User Interview:
Q1. The goal of our Product?
Q2. How are they currently accomplishing the goal?
Q3. Problems facing accomplishing their goals?
GOAL
- Read information in Hindi with just a single click.
How are they currently accomplishing this goal?:
- Google News
- Newspaper
- Facebook
- Forwarded WhatsApp
How can we get in this loop? **BIG QUESTION
Retention is very important for people who want to have a lot of information to read. And for this, we must let them know how updated we are, how presentable we are, and how many domains we cover.
1. Finalize the verticals
The major verticals of which articles will be written need to be finalized for targeting a particular group of people. The reason behind this is that those particular sets of people will have a fixed domain that they know has the information they are looking for. It is for making this a reliable source.
2. Showing articles from each vertical on the homepage
Showing a set of articles this website carries so that people actually can make out if this website has good information or not.
