Gurukul99: Indian platform that aims to showcase HINDI articles. The 2 main topics out of many are: - Religious - Motivational Target Audience(According to the Client): - Anyone who can read Hindi. The definition of the target audience was not yet clearly defined and focused on. …

“A retail company starting its own home decor brand needs a good strategy. A strategy not just to survive but to stand out from the crowd. But most importantly it needs someone who can manage the whole brand. On being hired as a technical designer, I was assigned this brand. …

This article is for designers and the marketing team having a huge ass discussion on how to focus on their target audience? What should they do in this festive season? The first question we need to ask ourselves is: What is the first thing that comes to our mind when we hear the word “DIWALI”? LIGHT. Now, go in such a manner: STEP 1: Think of how your brand is connected to light? Example: The company for…

A logo is something that is going to become a symbol. A symbol of your brand that people will remember only if they like the service or product you are providing. On getting a logo design work, a simple process needs to be followed in order to make people understand…

A task. Target Audience: Employees: Looking for a job. Employers: Looking for a new employee for a particular profile and requirements. Business Objective: Connecting the unemployed to the employers who are looking for fresh talent. The concept of swiping right if interested and swiping left if not interested is very unique of Tinder. …

In order to start a journey on a new social media platform, one must plan the posts prior to actually start posting any. The content below is my assumptions and some facts on how mamearth may have strategized their marketing strategy for Instagram. Mama Earth which makes non-toxic products is…

Cleveland is a city in the state of Ohio in the US. They have their portal (http://city.cleveland.oh.us/) from where all the important information is being spread to the citizens. My Task Redesigning the landing page of their current website. A 24 hrs design sprint that should include all the problems with the…

Scenario Mark Spencer has a one-way flight in December to LAX(Los Angeles International Airport, US) from COK(Cochin International Airport, Kerala) with a stopover at Dubai on Emirates Airlines. Problems at COK Long queues No signboards Staff is bad and insufficient These problems lead to a bad user experience, which needs to be improved so…

Desi daawat is a website that consists of food dishes prepared by two amazing chefs- Divya and Misty. Their website aims to tell the recipes of mostly every cuisine. …